HALLPARTY

HALLPARTY

HALLPARTY

focus area

PRODUCT DESIGN

PRODUCT STRATEGY
BRAND DESIGN

logo design

web design

BRAND TONE & TRATEGY

PRODUCT DESIGN

PRODUCT STRATEGY
BRAND DESIGN

logo design

web design

BRAND TONE & STRATEGY

TEAM

Siddharth dharam chauhan

Hallparty is a comprehensive college management/finance manager platform for students, designed to streamline daily operations in their colleges or unis. It includes  features like, Announcements, Past exam papers, College Calendar Integration, Online notices. 

Additionally, Hallparty  provides students with an ID card which also has a Payments chip to facilitate payments for their college- related needs*currently in development, delayed due to market fluctuations and bank regulations.

MY ROLE IN THIS PROJECT

MY ROLE IN THIS PROJECT

MY ROLE IN THIS PROJECT

As the founding designer at Hall party, I crafted the brand's visual identity and co-led the design of the app interface for the MVP launch, ensuring a user-friendly experience. I also directed the brand design, campaign strategy, and collateral, creating a cohesive visual narrative throughout the project.



Most important contribution to the project being the 4 distinct card personas to increase word of mouth and differentiate the brand

The design style bridges the brand and product seamlessly, keeping their distinct objectives intact. The app adopts a minimalist approach with bright colors for optimal user experience, while the brand's vibrant visuals establish a distinct tone.

DESIGN APPROACH

DESIGN APPROACH

DESIGN APPROACH

The app allows you to keep track of attendance, exam schedules, past question papers, and college payments, making it easier than ever to stay on top of your college workload. In the app, we focused on clarity and ease of understanding to highlight the app's core value proposition.

At the same time it was ensured that our marketing narrative seamlessly aligns with the app's functionality, keeping the user experience front and center.

The guiding principle of Hall party is to foster a strong sense of community among college students. The app is designed to help students connect with their peers and stay informed about college events and activities.

But along with it, lies the core emotion of college life which is meeting new people and finding your tribe.

key element

key element

key element

key element

Because college approvals & integration is critical, it was essential we do not use any communication in our brand that could possibly hamper the perception of the college. 



So while the brand’s visual style was loud and vibrant, the tone of the brand is playful but neutral.

Because college approvals & integration is critical, it was essential we do not use any communication in our brand that could possibly hamper the brand perception of the college.

So while the app’s visual design are loud and vibrant, the tone of the brand is playful but neutral.

HALLPARTY CARD

HALLPARTY CARD

HALLPARTY CARD

HALLPARTY CARD

Hallparty’s standout feature is the Hall party Card, a combined payment and College ID card set to become the new campus standard. 

Its dual functionality ensures greater usability than typical credit or debit cards, necessitating a visually striking design to elevate our brand.



Rather than a one-size-fits-all approach, we conceived four distinct personas with unique narratives, allowing students to select and form a deeper attachment to Hallparty, inherently fostering a sense of community.

At the heart of Hallparty's offerings lies the Hallparty Card, a multifunctional tool that serves as both a payment and college ID card.

Given its dual functionality, we placed special emphasis on its visual prominence, ensuring that it stands out while reflecting the essence of the Hallparty brand.

Being also an ID card, the usability of this card would be higher than normal credit/debit card so we wanted to make it look visually prominent.

EXTENDING THE BRAND

EXTENDING THE BRAND

EXTENDING THE BRAND

EXTENDING THE BRAND

Exercising creative liberty, we crafted custom cards, elucidating each character's context within the card packaging itself. Furthermore, we seamlessly integrated the primary character colors into certain app screens, cultivating a personalized and tailored experience for the student.

We embraced creative liberty to craft custom cards, each accompanied by packaging that explains the character’s context to the student. This personal touch extends into the app itself, where we've integrated the primary colors of these characters into specific screens, making the app feel more customized and personal to each student.

We understood that navigating college life can be stressful. 

That's why we've designed our app to be colorful, positive, and infused with humor.understood that college life can be stressful. That's why we've designed our app to be neutral, positive, and infused with humor.

The guiding principle of Hallparty is to foster a strong sense of community among college students. The app is designed to help students connect with their peers and stay informed about college events and activities.
But along with it, lies the core emotion of college life which is meeting new people and finding your tribe.

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